Hey there, I'm Sofia Roper.

Born in Austria. Raised in South Africa. Thriving in America.

I started my first business in South Africa at 23 as a goldsmith, crafting jewelry from raw metal and gems. My (then) husband handled sales; I stayed behind the scenes. Until we divorced. Suddenly I was in charge of everything, customers, cash flow, decisions. I wasn't thrilled... until I realized something unexpected: I could actually do it all. And better.

That business thrived for 19 years (except for a glitch where I lost it all for 6 months). During that time, I bought my first PC in my 30s, and while others around me were having meltdowns over technology, I was having an epiphany. Tech just clicked for me. While fellow jewelry designers complained about "computer problems," I was figuring out how to bend the machine to my will. It was like finding a superpower at mid-life.

Eventually, the bench work took its toll on my eyes, and my curiosity pulled me elsewhere. So I did what any reasonable person would do: packed everything up, moved to San Diego, and became... a financial advisor. (Logic optional, persistence required.)

❝ Sofia is an exceptional Financial Planner and coach, because she understands that one’s psychological point of view fundamentally influences one’s financial decisions and quality of life as well.❞

Selwyna Tetancgo

When I Learned That the Script Doesn’t Work

For the first nine months as a financial advisor, I followed the company script and made a whopping $9,000. Not exactly retirement fund material. One particularly dismal day, I thought, "This is nonsense." I tossed the sales scripts, started speaking like an actual human, and everything shifted. I stopped "selling" and started solving. The next year, I became the top advisor across five branches.

Fast forward a few years: I devoured "The 4-Hour Workweek" (dangerous book) and caught the freedom bug. I left financial services to chase the online business dream... just in time for divorce number two. Perfect timing, as always. No income, no clear plan, and absolutely zero interest in getting a "normal" job.

So I did what I always do; figured it out on my own terms. I taught myself to build websites, create automations, and demystify technology. When I moved to Oregon, I launched "Tech-Savvy Sofia," helping people (mostly 50+) finally feel comfortable with computers. The business took off like a rocket.

❝ Sofia is the best technology consultant I’ve ever hired – I recommend her for any and all technological needs. She is incredibly knowledgeable, efficient, kind, patient and simply a joy to work with! Not only is she an expert in the field of technology consulting, she is also a superb and professional businesswoman with phenomenal consulting acumen.❞

Katrina Lempenski

From Money to Tech to Real-Life Strategy

Then life happened again. I moved to Tennessee, tried to take the business online, and hit a wall. Here's the thing: I'm not bubbly. I'm never going to dance on Reels. I'm introverted, matter-of-fact, and allergic to hype. In an online world dripping with glitter and noise, I felt like a pragmatist at a unicorn convention.

When the savings dwindled (reality: it always does), I took a job as a 401k administrator. Less than two years later, one of my clients hired me as their Chief of Staff. I still do that job, remotely and efficiently, with the help of well-oiled systems that let me work smarter, not longer.

And now? At 66, I'm finally building a business that feels authentically like me.

I'm helping women over 50 launch meaningful second-act businesses without the overwhelm, without the drama, and definitely without pretending to be someone they're not. Because after six decades of living, here's what I know with absolute certainty:

You're not too old.
You're not behind.
You just need someone to strip away the nonsense and simplify things.

If that sounds like what you've been searching for, I'm glad you found me. We pragmatists need to stick together.

Feel free to connect with me on LinkedIn. I’m really glad you’re here.