Making Success Simpler (Because Life’s Complicated Enough)

My journey has spanned continents and careers, but one thing has stayed the same: I hate unnecessary complexity. Too many women struggle, not because they lack skills, but because they’re buried in outdated systems, bad advice, and overcomplicated nonsense. I’m here to change that.


I was born in Austria, raised in South Africa, and saw firsthand that gender shouldn’t determine opportunity. Yet, time and time again, I watched women play small, overthink, or doubt themselves. Not because they weren’t capable, but because no one handed them the right blueprint.


At 23, I ran my own jewelry business as a goldsmith. But beyond designing pieces, I mentored my young apprentices in both business and mindset, helping them see their potential. That’s where I realized: women don’t need more obstacles. They need clear, efficient systems that actually work.

❝ Sofia was a fantastic teacher and I thoroughly enjoyed learning from her, working with her and having her as my boss.❞

Catherine Zehrt

From Money to Tech to AI: The Evolution of Smart Success


Fast forward: I landed in San Diego and completely reinvented myself; this time as a financial planner, divorce strategist, and money coach. I watched how money problems and life’s curveballs could turn calm into chaos, so I built practical, no-nonsense strategies to help women take control.

❝ Sofia is an exceptional Financial Planner and coach, because she understands that one’s psychological point of view fundamentally influences one’s financial decisions and quality of life as well.❞

Selwyna Tetancgo

Then came Oregon and Tennessee, where my love for tech, automation, and business strategy took over. I started helping women harness smart tools, cut the clutter, and turn ideas into thriving businesses without the headaches. Somewhere along the way, I earned the nickname The Tech Whisperer.


Why I Help Women 50+ Create Their First-Class Second Act


I’ve started over more than once. And each time, I’ve used what I know — money, tech, strategy — to make it simpler and smarter. Now I’m helping other women do the same: launch something new without the overwhelm, using tools that work with you, not against you.

❝ Sofia is the best technology consultant I’ve ever hired – I recommend her for any and all technological needs. She is incredibly knowledgeable, efficient, kind, patient and simply a joy to work with! Not only is she an expert in the field of technology consulting, she is also a superb and professional businesswoman with phenomenal consulting acumen.❞

Katrina Lempenski

What’s Next?


Every step of my journey has been about learning, simplifying, and making success more accessible.


If you’re a woman over 50 ready to start something of your own—on your terms, in your way — I’m here for it.


✓ Want smarter money moves? I’ll show you how to ditch financial stress and build real wealth.

✓ Want to launch or grow a business? I’ll guide you with clear steps, simple tools, and no fluff.

✓ Feel behind on tech? You’re not. I’ll show you the shortcuts — AI included, when it makes your life easier.


Explore what’s here, and let’s make success simpler.

You’re not too late. You’re just getting started.


Feel free to connect with me on LinkedIn. I’m really glad you’re here.